Case studies
Every book starts in a different place. These campaigns show what can happen when the strategy fits the story, audience, and goal.
Mystery · Self-published
A strong novel with fewer than ten reviews and almost no retail visibility.
Retail Routing paired with a focused review and reader follow-up campaign.
Christian non-fiction · Debut
No established audience, limited search presence, and an approaching launch.
A digital footprint campaign supported by targeted book-blog outreach.
Romance · Independent press
Sales had stalled after the initial launch spike despite positive reader feedback.
Reader re-engagement, refreshed positioning, and targeted retail placement.
Memoir · Independent author
A compelling personal story struggled to reach aligned communities.
Audience mapping and community-first outreach around the book’s central themes.
Fantasy series · Established
A growing backlist lacked a connected path from new readers to the full series.
Reader Afterlife sequences and a dedicated series reader room.
Business book · Expert author
Strong credentials were not translating into book discovery or authority online.
Search-led footprint building and strategic editorial placements.
Authors
Campaigns
Countries
Satisfaction
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